MANIFESTO

Sans Studio

It starts with a feeling.
At Sans Studio, we believe progress begins with perception, the ability to notice what others miss, and to question what others accept.

Our mission is to turn ambitious ideas into systems people love to use, not just learn to tolerate. A mission shaped by evidence, empathy, and imagination, brought to life through deliberate design.

We partner with founders and teams at the frontier: those creating new categories, defining new standards and reshaping how we interact with the world. We work with those who believe in clarity over noise and experience over impression.

Our approach is grounded in empathy, guided by evidence, and driven by a belief that innovation should feel intuitive. Every product we touch reflects a commitment to precision, curiosity, and care.

We create products with presence and identities with impact, where design becomes invisible.
We blend form with function, digital with physical, constraint with creativity.
Every project is a study in balance: of vision and pragmatism, feeling and logic, concept and craft.

We honour the process and the people it’s built for.
Because good design turns intent into impact. It makes experiences magical.

A studio purpose-built for emerging technology.
Sans studio was built to accelerate progress, to make it more human.

OUR VALUES

Guiding Principles.

Make Better

Innovate to create products that are measurably better than the competition, not just different.

Simplicity

Focus on the essential elements of a product and filter out noise.

Magic

Create products that evoke feelings and deliver lasting magical experiences.

Care

Champion the user, obsess over usability and make products that work beautifully.

TEAM

The Founder.

Neil Patel

Design Director

Neil Patel is the Founder and Design Director of Sans Studio. He manages the studio and leads all multidisciplinary projects, working with visionary companies to design next-generation consumer electronics.

Neil holds a master's degree in Design Engineering from Imperial College London, where he led projects blending functional prototyping with design thinking. His portfolio includes smart kitchen hardware, home appliances and multi-modal computer input devices.

Prior to founding Sans Studio, Neil was an AR Researcher at the Wellbeing Technology Lab. His thesis, Spatial Humans, introduced a realistic co-presence system, earning

Neil Patel is the Founder and Design Director of Sans Studio. He manages the studio and leads all multidisciplinary projects, working with visionary companies to design next-generation consumer electronics.

Neil holds a master's degree in Design Engineering from Imperial College London, where he led projects blending functional prototyping with design thinking. His portfolio includes smart kitchen hardware, home appliances and multi-modal computer input devices

Prior to founding Sans Studio, Neil was an AR Researcher at the Wellbeing Technology Lab. His thesis, Spatial Humans, introduced a realistic co-presence system, earning recognition for both technical innovation and social impact.

Neil also has design leadership experience through his role as Chief Design Officer at Arcus, where he led industrial design of an AI-powered dental check-up device.

Previously, Neil was a UX Design Intern at Thomas International where he contributed to interface and feature development.

Neil’s work has been recognised by the Design Intelligence Honourable Mention Award and Imperial College’s DESIRE Innovation Award.

Neil Patel is the Founder and Design Director of Sans Studio. He manages the studio and leads all multidisciplinary projects, working with visionary companies to design next-generation consumer electronics.

Neil holds a master's degree in Design Engineering from Imperial College London, where he led projects blending functional prototyping with design thinking. His portfolio includes smart kitchen hardware, home appliances and multi-modal computer input devices

Prior to founding Sans Studio, Neil was an AR Researcher at the Wellbeing Technology Lab. His thesis, Spatial Humans, introduced a realistic co-

recognition for both technical innovation and social impact.

Neil also has design leadership experience through his role as Chief Design Officer at Arcus, where he led industrial design of an AI-powered dental check-up device.

Previously, Neil was a UX Design Intern at Thomas International where he contributed to interface and feature development.

Neil’s work has been recognised by the Design Intelligence Honourable Mention Award and Imperial College’s DESIRE Innovation Award.

presence system, earning recognition for both technical innovation and social impact.

Neil also has design leadership experience through his role as Chief Design Officer at Arcus, where he led industrial design of an AI-powered dental check-up device.

Previously, Neil was a UX Design Intern at Thomas International where he contributed to interface and feature development.

Neil’s work has been recognised by the Design Intelligence Honourable Mention Award and Imperial College’s DESIRE Innovation Award.

Experience

3+ Years

Design experience in industry, startups and academic research.

2.5 x

Average design-led improvements across usability, engagement, and efficiency

100+

Users engaged during interviews, workshops and testing.

Previously at

Awards

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