Vokser is a coaching platform for early-stage and accidental managers, built around a behavioural framework and a generative AI coach (Anna) that turns a reflective self-assessment into ongoing practice.

Currently, the category asks the wrong thing of the people it serves. It hands a busy manager a heavy taxonomy and expects them to self-diagnose: pick your weak competency, browse the catalogue, enrol in the path. Our research said otherwise. Across moderated interviews and prototype testing, every participant described daily challenges, but few could reliably choose the right category or had the time to learn from generic tips.

The opportunity was to design an interface that meets a manager at the problem, carries the weight of choosing, and resolves into something they can act on before the week gets away from them. We were asked to define the MVP, design the product experience from onboarding to regular use, and deliver a coherent, testable interface ready for engineering. The validation work turned a long list of risky assumptions into a defined MVP scope, and design exploration followed from there.

We organised onboarding around a single principle: prove the product respects the manager's time before asking for any of it. We distilled a fifty-four-question behavioural assessment to eighteen and sequenced it as small, single-tap judgements. The short flow completes in about seven minutes and removes the fatigue that sank the original concept. From there we introduce the framework gently: managers select six motivators and rate how fulfilled they feel, then personalise by choosing three behaviours to focus on.

We designed the manager profile around progressive disclosure. Three dimension cards each carry a layered donut ring that overlays current scores onto a baseline, with the pillars and individual behaviours opening beneath on demand.

Anna is the centre of gravity, and we gave her a place in the interface rather than a button. The home screen opens to two ways in — a set of priority and recent behaviour cards, and an Anna chat panel present on arrival — so a manager can work the framework directly or simply start talking. Anna meets them with framed starting points that turn a blank prompt into a first move. Alongside the conversation runs a behaviour journey: a vertical timeline from Novice to Expert, anchoring each session to a current reality, a reason it matters, and a direction to move toward.

We composed the interface from a token-based component system built on shadcn, chosen for speed of assembly, ease of theming, and clean CSS export into OpenBlend's Vue stack. On that scaffold we set the Vokser brand. We specified and annotated every screen then handed them to engineering through Figma at component-level fidelity, resolving states, icons, and interaction behaviour in comment threads with the build team as the MVP came together.

The result is a platform that quickly coaches overwhelmed managers whilst translating their concerns into developable behaviours. This gave OpenBlend something concrete to put in front of early adopters and investors — a coherent interface that proves the proposition, distinguishes Anna as a helpful, nurturing coach, and reads as clear, usable and flexible. The first early-adopter cohort is now conversation with the Anna, and starting to grow into brilliant managers.